Having a website that communicates your business to prospective customers is a good business strategy. It should present the very core of your business, including relevant information, contact details, and the products and services you wish to sell. However, you should make sure that the web design is also something that’s taken into account.

For the newcomers, knowing which elements to include in your website can become complicated, primarily if you’re covering many bases at once, such as branding, business goals, and objectives. Aside from that, these elements must also be optimised for the visitors’ user experience. In a way, these can also make or break your website.

So what exactly are the key elements that you must include in your website? In this article, we’ll shed some light on the matter at hand. Read on below to learn more.


You should be prioritising prospective customers and visitors when designing your website. If your website has easy navigation, it encourages visitors to engage and interact with the rest of your website, which is a measure of its success.

The user-friendliness of your website also influences your ranking in search engine results pages (SERPs). If users do not engage with anything on your website, Google will view this as people not liking your website. As a result, your organic rankings in SERPs will be affected.

To avoid drops in your rank, consider integrating any of the following:

  • A home page with straightforward website navigation
  • A search option
  • A page layout that emphasises essential parts of your website
  • Aesthetically-pleasing design

Mobile Responsiveness

Modern consumers now walk around with smartphones. When you think about it this way, a lot of business is done using mobile phones rather than computers and laptops. Your website must be responsive, and the longer your prospective customers can engage with it, the more likely they will buy whatever you’re selling.

Responsiveness of your website doesn’t end with mobile. Anything that connects to the internet should be considered for website responsiveness. Mobile devices account for nearly 2 to 3 minutes spent browsing online, so responsiveness for all devices should be the top priority.


For any business aiming to succeed in the digital realm, search engine optimisation (SEO) is a must. Countless websites are vying for high ranking numbers in SERPs, so your website must be optimised appropriately. 

In a general sense, the SEO aspect of your website could get technical as time goes by, so it’s best to have professionals working in this regard.


Whenever prospective customers visit your website, their first impression of you is how long your website takes to load. In today’s internet age, most users have grown accustomed to receiving information almost instantly. 

If your website takes more than 5 seconds to load, expect that many potential customers will be thrown off, leading you to lose their business. To make your site fast, avoid using flash, music, or other large files on your website.

Aesthetically Pleasing Visuals

No matter how good your website may be, it won’t matter if it has aesthetically pleasing visuals. You must use high-quality imagery that showcases your business, regardless of what you’re selling, be it products or services. Your prospective customers won’t bother engaging in business with you if your images are of low quality.

Relevant and Compelling Content

Information is what people are looking for in your website, which is why you must put up relevant content there. If the content is unappealing, they’re most likely to leave your website almost immediately.

There’s a great deal of content that you can put up on your websites, such as articles and videos. Content isn’t just something you give to prospective customers, but rather something that provides them with substance and value. However, we reiterate not to crowd your website with content or else it will be slower.


Websites are an excellent way to advertise your business, so you need to utilise web design well. If your website has a good web design, prospective customers are more likely to do business with you.

DLS Business Solutions prides itself on the fact that we are one of the leading agencies for web design in North Wales. If you require web design services for your business website, don’t hesitate to contact us and schedule a consultation!

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