Business owners naturally want to know how to make their website rank higher because a higher ranking site means better performance overall. One of the ways you can do that is by improving your web design.
Unbeknownst to some business owners, web design and SEO come together in certain areas, improving the overall quality of your website. When you do it correctly, they create a platform that users can seamlessly navigate, which increases the likelihood of making a sale and improving engagements.
The question is, how are web design and SEO related in a way that it affects your site’s ranking and overall performance?
Improves the Mobile User Experience
Most of the time, people go on the internet using their mobile devices because it’s faster and more convenient. That also means most of your site visitors see your website through their small phone screens, so your web design should take that into account. In 2015, Google made mobile-friendliness a ranking factor before introducing mobile-first indexing in 2017.
Mobile-first indexing means the search engine prioritises your content’s mobile versions more than anything else for indexing and ranking. If your web design doesn’t accommodate that, not only are you losing out on more than half your audience, but you’re also failing to meet the biggest search engine’s standards for SEO ranking.
It Makes Your Content More Accessible
When dabbling in SEO, you might be more preoccupied with the content you’re producing. However, it’s crucial not to forget the design aspect, which affects the readability and accessibility of your articles. You could have some of the best-written content out there, but none of that would mean a thing if your site’s design is getting in the way of people seeing that.
Your web design should work to highlight your content, not take away from it. Suppose you’ve got blocks of texts with images splayed in the wrong places and hyperlinks leading to nowhere. In that case, you’re essentially ensuring that any person landing on your page will click out immediately. Making your design clear, simple, and easy to navigate will do better in keeping people engaged in the long run.
It Increases Your Website Speed
Website speed is another important ranking signal for search engines, which means you need to make sure your website is up to par. It’s crucial for mobile users because studies have shown that it takes only three seconds for a person to lose interest in a website. If your page doesn’t load in under two seconds, you’ve just lost yourself a visitor.
Modifying your web design can improve your chances and help you rank better in multiple search engines like Google. The faster your website speed is, the better Google can crawl through it and index your pages. You should also ensure your pages by using HTTPS encryption to rank you higher on SERPs.
Now that you’re familiar with the relationship between SEO and web design, you’ll have a better chance of increasing your web performance. Try to keep in mind that if you want a higher rank, you’ll have to focus on multiple factors at once, including your web design.
If you need a digital marketing company to improve your web design in the UK, DLS Business Solutions is the perfect team for you. We work with clients all over the UK and provide high-quality services. Get in touch with us today for more information on our services!