Many businesses struggle to think of fresh and creative strategies to improve website traffic. There is a lot of disinformation on the internet regarding attracting more visitors, which might lead to repeating the same stale methods and not getting significant results.

If you want to boost website traffic in both organic and paid approaches, here are five tried-and-true strategies.

1. Don’t Scoff at Paid Ads

You’ve seen them all over the internet: advertisements for anything from online courses to sunglasses and everything in between. These advertisements are known as digital or banner advertising, and they are intended to direct people straight to your website or landing page. 

Digital ads on platforms like Facebook or Instagram can target particular groups based on age, gender, hobbies, or education level. 

The data you have about the behaviour of visitors to your website—for example, what pages or items they looked at and when—can help you quickly design and manage advertising to target people who are most likely to take you up on your offer. Read our thought piece on how digital marketing helps your business grow to learn more!

2. Share Your Content on Social Proactively

It’s not enough to provide great content hoping that people will discover it; you must also be proactive at spreading the word around. Social media platforms are the easiest ways to get your content in front of your target audience and grow traffic to your website.

Add social share buttons to shareable pages on your website, such as blog posts, product pages and pictures, and other material. These social share buttons make it simple for visitors to share your content (complete with links! ), providing you with social proof and traffic. Read up on other social media strategies you can use in 2021 to leverage different platforms.

3. Get the Fundamental SEOs Out of the Way

Yes, we realise you’ve probably heard this one too many times, but bear with us for a bit. We’re not just talking about backlinks and content; we’re talking about the fundamentals, right down to the meta-tags and beyond. If you’re not sure what it is, we recommend reading Moz’s free in-depth tutorial on the subject. On-page SEO is underappreciated and sometimes overlooked.

Simply naming the photos correctly and adding the appropriate alt-image text is beneficial in a variety of ways. Google rates websites with these fundamentals better than they would if they did not and ranked these pictures in Search better. 

4. Design Targeted Landing Pages

Directing a website visitor to a specific landing page that contains only what they’re looking for encourages them to interact with your website and, eventually, your business. Use audience data to develop pages that showcase information that is relevant to the needs of website users. 

This might be a special deal based on the articles someone has been reading, or it could be information on new features of a product they’ve been studying.

If you design a landing page with a registration form, you may tag that page so that anybody who joins your audience there gets tagged for future targeted email marketing. Tags make it simple to send customised emails, such as automatic welcome letters to new subscribers or a series of campaigns that emphasise connections to content on your website.

5. Focus on Long-Tail Keywords

Have you covered the basics for high-intent and popular keywords? Then it’s time to concentrate on long-tail keywords. Long-tail keywords account for the majority of web searches, so if you’re not targeting them as part of your sponsored search or SEO efforts, you’re missing out. Check out these 5 basic SEO tips owners should know.

Conclusion

Most business owners usually have their hands full running the business, yet it is critical to make time to market your website. You can have the most promising website in the world, but if no one visits it, no one will know how good the site—or your company—is.

If you’re looking for a digital marketing agency in North Wales to work with, look no further than DLS Business Solutions! We offer our services all over the UK, from website development, design, IT support to social media and SEO. Schedule an appointment today!

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