If you’ve been keeping up to date with the world of SEO, then chances are that you’re very much familiar with the latest developments in an effort to keep your strategy sharp.

From changes in the algorithm to the responsive design revolution, the industry has seen pivotal developments in the past few years alone. As you continue to remain steadfast in your search for difference-making elements that will further enhance your overall SEO strategy, however, there’s one key factor that should be on your list: page experience.

A Newcomer With a Big Personality

Currently, the aspect of page experience stands today as one of Google’s newest ranking factors—and it’s guaranteed to shake things up when it comes to seeking coveted first-page rankings.

The importance of page experience became crystal clear some time ago when Google announced the launch of its Web Vitals: a new set of metrics to measure websites’ speed and user experience. These newly announced factors—page experience included—were touted by experts to tremendously affect the decisions firms and marketers would need to make in coming years—and they were right.

In 2020, Google announced that these Web Vitals would eventually make their way into a core algorithm update as a means to introduce new ways of judging and ranking sites based on the page experience they offer. After a long wait, however, the update has been gradually rolling out recently and should be implemented in full force come August 2021.

How This Affects UX

In a little over a decade, Google made a few key updates that would go on to set the pace for on-site optimization efforts across millions of websites:

  • Back in 2010, Google announced that it would take site speed into account while determining rankings.
  • In 2018, Google followed up with the page speed ranking factor in the mobile search results.

The latest of these developments is the update that looks at various new metrics (combined with other user experience factors) to form the page experience update—and it’s about to change SEO-driven UX significantly.

Understanding the overall impact that the Web Vitals algorithm update has on updating and optimizing your UX efforts entails the need to view things from a user’s perspective.

For quite some time, the expectation of clicking a link in the search results and seeing the page load instantaneously was often dashed. Today, it’s the bare minimum Google aims to set. Unfortunately, matching up with impending standards may be a hard-fought effort because pages have only increased in size and JavaScript has made them ever more complex and harder to load.

Getting Started With Page Experience in 2021

When it comes to ensuring that your website is ready to rank higher and comply with the standards of Google’s Web Vitals in time for the August 2021 update, there’s no better time to start than today.

Beyond ensuring that your website loads as fast as possible (and even faster than the recommended two-second cap), it’s essential to ensure your pages are designed to engage. This, in effect, makes it especially important to tweak your website in a way that helps it provide valuable information to a user in a much faster time.

Apart from your in-house or DIY efforts, complying with impending standards is an effort that also entails bringing in an expert to help you get up to speed. Fortunately, our team provides SEO solutions that will help you gain an edge in no time!


If you’re looking to improve your website’s current search engine performance and rake in more conversions, then it’s critical to remain mindful of and take action on the impending Web Vitals update. Once you take the key points mentioned above into mind, you’ll be able to plan accordingly and ensure that your efforts pay off handsomely in the long run!

If you’re looking for top-rank digital marketing services in Buckley to help with your ranking-related needs, DLS Business Solutions is here to help. Get in touch with us today to schedule a consultation at your earliest convenience!

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