Today, it’s no secret that many businesses are ready to forfeit a significant percentage of their website maintenance and design budget in exchange for a well-planned website overhaul. The idea is that having a more visually appealing and user-friendly website will lead to better quarterly financial performance. So, we must understand that website design impacts a business’s success. Read on to learn more about it.
Website Design Determines Credibility
Credible-looking websites received a 4/5 on the relative relevance scale, according to usability.gov. The most popular and, frequently, most efficient way to improve a website’s reputation is to have authority sites link to it on a regular basis.
Because such high-quality content is required, many businesses are turning to blogging to produce content. It’s also fairly easy to create a content bank full of high-quality information that people will want to share and connect to. A strong blog should spark discussion and establish your website as a thinking leader.
Blogs aim to stimulate debate and educate readers about certain information related to your business. However, you must ensure that your content is updated and proofread to entice prospective clients to keep returning to your website.
Not to mention, having a FAQ page is usually always a good thing. The FAQ page should be easily visible to your readers and must be accessed easily. This leads us to navigation: clients are more likely to stay on and return to a site that is simple to use. Ensure that your links are consistently placed throughout your site to remove the necessity for customers to search for something.
Website Design Must Exceed Expectations
It’s vital to set usability goals that will help you quantify the success of your sites, such as the time it takes a user to find what they’re searching for and their satisfaction rate. After you’ve identified your usability goals, you’ll need to start gathering feedback. For this, make it an ongoing process rather than a one-time task. With such information on hand, you will be informed about what users think of your website, what works well and what may be improved.
A website that allows customers to compare prices promotes openness and increases customer trust. It shows buyers exactly what they are buying and at the best possible price. With the use of Google Analytics, you can collect data and assess the bounce rate and referral traffic of your website. Such crucial data can even tell you which of your visitors came to your website via a direct link from another website.
Website Design Can Boost Sales
While this is true, your business must, however, target an increase in sales as one of its quantifiable goals throughout the development or renewal of your website. Cleaning up your website can help it look better and work better. As a result, more users will visit, return to and promote your website, increasing revenue.
In this day and age, digital access to your business website is paramount for success. Without a website with excellent website design, you’re at risk of losing your investment. So, don’t hesitate to improve your current system! Stay on top of your field and stand out from your competitors with a user-friendly, mobile-first and fast website. This way, you can turn every potential consumer into a paying customer.
Are you looking for web design services in the UK? DLS Business Solutions is a digital media marketing agency based in Buckley, Flintshire, North Wales that serves businesses of all sizes. Our team of specialists can assist you from concept to completion with anything from a basic website refresh to a whole new website.